Return to Project Wonder Curriculum Home >

Visionary: Project Wonder

Location: Planet Earth

Focus: Young Social Entrepreneurs

PROJECT IN MOTION: Marketing Implementation

Activity #1
Create a Perception Map to consider your project in relation to other similar projects and see how yours stands out
Activity #2
Develop a well-defined pricing strategy to contribute to your project's long-term success
Activity #3
Planning on selling something for your project? A break-even analysis can ensure you have the pricing right
Activity #4
Make sure that what you’re offering is in the right spot to really help your community
Activity #5
Decide WHERE to put your service or product for your community project
Activity #6
Craft your "customer's" journey as you think about how and where your product/service can be accessed
Activity #7
In any project, you will have to be a leader at some point--pick collaborators who can represent your service or product the way you want
Activity #8
Dive into some graphic design to create a killer logo for your community project
Activity #9
Explore the importance of the physical settings of your project, fundraisers, and other activities, and get to designing it.
Path

Perception Map

This exercise will help you think about your project in relation to others that are doing similar things and then analyze how your project stands out. This can help you create...
Path

Bonus Path: Pricing Strategies

Understanding how to effectively set and adjust prices helps businesses attract customers, maximize revenue, and respond to market changes. Additionally, well-defined pricing ...
Path

Bonus Path: Break-even analysis

If you are planning on selling something for your project then break-even analysis is a great way to check that you have the pricing right and to see if your product will not ...
Path

Location Location Location!

Place is all about where and how your product or service is available. For your project, it's super important to make sure that what you're offering is in the right spot to re...
Path

Bonus Path: Place and Your Project

If you're ready to start thinking about where to put your service or product for your community project, follow this path. It'll help you explore and make a plan for this impo...
Path

Crafting Your Customer’s Journey

"Place" is all about making your product or service available to customers where and when they want it. You’ve already nailed down the physical location, so now let's think ...
Path

People – Picking Your Team

In any project, you will have to be a leader at some point. This lesson plan will teach you how to choose employees, volunteers, teammates, etc. so that you can do what you ne...
Path

Bonus Path: Designing Your Logo

Thinking about creating a killer logo for your community project? Want to dive into some graphic design and logo magic? This path will guide you through exploring and designin...
Path

Bonus Path: Designing Physical Spaces

If you are going to hold a fundraiser, provide a service to the community, or create a product, then this path is for you! You will explore the importance of the physical sett...