My piers gave me and idea for both my USP and differentiation points. I will be comparing them to the ideas of my own, and taking pointers from the ones I was given.
Jack:
Lucas: Surfing, waxing, focusing, mindset,
Benja: Peaceful, calm, free time.
Jp: Peacefulness, surfing, alone time
Devin: tranquility, ocean, board wax
Sean: Ocean, Surf, Waves, Care Free
Brian: Surfing, peace, Beach,
Mateo:surf, wax, freedom
Ashley: sustainability, surf, environment,
Steph: Calm, surf, ocean
Amy J: careful, planning, surfing
Charlie: Surfing, wax, exercise
I noticed that most people related it to surfing, peacefulness and the ocean. My unique selling proposition (USP) is set up perfectly by these examples made by my piers. Not only am I targeting surfers but also people who want to help the environment which correlates beautifully. The surfing community is such a peaceful group of people, that I often see being respectful and kind to the environment, which sets my product apart from the others. The same goes for the differentiation of my product.
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