Video Planning & Story Board

What is the problem that you are addressing? How do you present it? The biggest problem this video will be addressing is the lack of customers that the Feria receives. This video wants to explain the issue to the community and hopefully get them to fix it by inviting friends and family to the Feria along with themselves. It will be presented by small clips of audio over videos of the Feria and specific vendors whose story will be a source of inspiration. Are you raising awareness? If so, how? We will be raising awareness about the project, about each vendor, and the process that it took to get started. The awareness will be about how much the local vendors depend on our community, and how a small action can make a difference for them. We will present this by explaining how simply showing up and shopping for 15 minutes can change someone’s day, and that no purchase is too small. How are you inspiring action? The action aspect of this video will be exhibited by a professional-looking and sounding video, we want the community to stay involved in the story and not get bored. By the end of the short 1-2 minute video, they should be able to explain what the Feria is, and what is needed from them and the community. Are you telling a story? What is it and how are you telling it? Yes, I will be telling the story of how unique the Feria is to La Paz, and what a tradition it is for the school and students. I will incorporate the Covid aspect and explain how it got shut down for so long. The story will follow other vendors as well, how this Covid has affected them, and why the Feria is such a great opportunity for them.