This activity shows that values are also important to organizations. Have fun researching your favorite companies and see how their values line up with their marketing.

• Watch a commercial from Coca-Cola and identify which of their core values they are emphasizing. Choose from: Leadership, Collaboration, Integrity, Accountability, Passion, Diversity, and Quality.
• Pick a brand you admire and visit their website. Look for the section that outlines their values (often found on a dedicated page). Share what you find on the path.
• Share your findings with another person and discuss the following questions:
  • How do the values of this brand resonate with your own personal values?
  • In what aspects do the brand’s values differ from your own?
  • Did you encounter any unexpected values? If so, why were you surprised?

*Comment on two other student’s insights.

To continue, head back to the Module 1 Opportunity Card.