Shooting plan – March 15

We are back from vacation! It seemed like a long 2 weeks actually but ready to get started again. We are working on the Project Video and Cloe is supporting us with this task by creating a document to help with directing the project. It is called a shooting plan template.

Today we are going to meet in Las Catalinas because that is where we are going to shoot the video.

The objective for today is to make sure that we are ready for next Wednesday. Cloe will be here to help us film the video and give us pointers on the process. We need to inform our cast of their role. They need to know when and where to be next week. We need to be organized so that shooting is efficient - we only have a finite amount of time. And we need to know our roles and be able to execute them.

Spark: Discuss and write what is the explanation for the project.

I am going to print out our shot plan and cut it up for them to organize in a way that makes sense for the day of the shoot. Nate and Eitan will work on this to fill out the shooting plan while looking at the shot list. They can discuss their ideas and fill out the form. They need to think about timing, lighting, location and the characters.

Then Oliver needs to work on contacting the people that will be in the video. Explain why we are creating the video and what part we would like them to play in the video and why. Then we can ask them if Wednesday after 3:30 would work for them to come and take part in the video. If so, after Nate and Eitan finish the video, we can give them a very specific time and location for shooting on Wednesday. Oliver will be in charge of working with the actors next Wednesday - costumes and location.

Oliver can also go and get some B-roll. B-Roll-(Trees swaying, waves crashing, shots of, active beach club, active copper and stone, active tennis courts) B-Roll--(Bright outdoor events—Beach picnic, plaza games. Closer shots of handshakes, laughter.)

Nate - is the writer and the photographer and Director

A commercial director is the chief storyteller who translates a script into a visual, branded experience, managing the creative vision from pre-production through final edit. They define the aesthetic (lighting, camera, set), cast talent, guide performances, and ensure the short video is aligned with brand goals. The production time and budget are also important. 

Responsibilities of a Commercial Director:

• Pre-production: Storyboarding, scouting locations, selecting wardrobe, and designing shots.
• On-Set Leadership: Directing actors/talent, collaborating with cinematography and lighting crews, and managing the shoot schedule.
• Brand Alignment: Ensuring the final product effectively communicates the brand's message to its audience.
• Editing/Post-production: Guiding the final edit, color grading, and audio to ensure the story is engaging for the audience.

Eitan is the Producer. 

A commercial producer on set manages the overall production's success, acting as the bridge between creative vision (director) and business goals (client). They ensure the project stays on schedule, within budget, and meets technical and legal standards. Their primary role is overseeing logistical, financial, and creative details. 

Key Responsibilities On-Set:

• Pre-production Planning: Breaking down the commercial script, creating the shooting schedule, and coordinating with production to determine required resources, cast, and equipment.

• Logistics & Scheduling: Producers monitor the daily filming schedule, ensuring that locations, crew, and talent follow the timeline.
• Problem-Solving & Decision Making: They handle higher-level issues, such as unforeseen delays, missing permits, or last-minute creative changes, allowing the director to focus on artistic execution.
• Budget Management: They manage day-to-day expenditures to ensure the budget is not exceeded.
• Post-Production Oversight: They make sure all necessary footage is captured for post-production and that the client’s vision is accurately represented for editing. 

Assistant director - Oliver 

An assistant director acts as the director's right-hand partner, managing set logistics, safety, and the shooting schedule to ensure the project stays on time and within budget. They create the daily production schedule, run the set, coordinate department heads, and call action/cut during filming, allowing the director to focus on creative decisions. 

Key responsibilities of a commercial assistant director include:

• Pre-production Planning: Coordinating with production to determine required resources, cast, and equipment.
• Creating Call Sheets: Preparing and distributing the call sheet (daily schedule) which informs crew and cast of reporting times, locations, and shooting plans.
• On-Set Management: Running the "set floor," directing extras, and ensuring all departments are prepared for the next shot.
• Time Management & Safety: Monitoring daily progress against the schedule, troubleshooting delays, and maintaining a safe, organized working environment.
• Liaison Role: Acting as the primary communicator between the director and the cast, crew, and producers. 

Let's make sure that we communicate with each other and the cast so that we are ready to roll right at 3:30 on Wednesday the 22nd with Cloe.