Target Market ( Teenagers)

Who is your target market?

The broad target market that I’m striving for is the whole community of Brasilito because a community should help in some way the environment they live in. It is good for the whole community to contribute in order to the community safe, clean, and happy, because who would want to live in a beautifully environmental community? More specifically the target that I want to mainly focus on is teenagers and kids because they are the future. It is important for them to take knowledge the future and how they want it to be. also it would give them the opportunity to think how they want to contribute with the community and if they have future plans for it

What are some interesting characteristics of your target market? (behaviors, habits, interests, values)

Some interesting characteristics for my target market are habits, so they can think if they are the effect or not, do they influence the community and how can we create effective habits that will help us and our community. Intrest is another important characteristic for the target because we need to get them interested in our project and make it fun for them to like it. They should also have the interest to inspire others to contribute and take action. Also the value they have toward the community because many of the community members have lived there for many years and have a lot of value towards it but don’t seem to help it or do something to stop the bad situations.

What do they need?

They need motivation and interest in order to contribute and help us with our project because I don’t want them to feel obligated into doing something just because they have I want to feel happy that they’re doing something for the community. They should be open-minded about their new ideas so they can start something new or help us create something that they’re interested in.

What is the best way to communicate with them?

I think the best way to communicate with them is by being interactive like fun activities that give them interest. Make it fun, if it’s fun the kids would like it and feel happy about it. Connect it to me because I’m a teenager so I can think of ideas or ways that I would want someone to communicate with me and try it out.  Also by listening to what they have to stay about it, I would give them the opportunity for them to give feedback and communicate on how they feel about the situation.