USP and Differentation

As an assignment we were told to look for a picture that would be related to our project. The picture I chose is the one on this log, and it created a lot yet related words or responses from my classmates the main ones are: - Health - Doctors - Heroes - Hospital - Seriousness (Black & White). Although they are correct they are a little different from what I think is my Unique Selling Point (USP). This is because this words are very broad and my project really is intended towards one special hospital and for one main reason to say "Thank you". In other words it missed the most important factor of my project the gratitude towards this establishment and its work. Maybe this picture didn't represent my project so well, it could have been a bit different, like putting patients into the picture would make it more emotional and have them hugging the doctor would show the gratitude part.