Before jumping into marketing, you need to understand how it works and why it matters so that your marketing can be influential in the right way. 

• Start by watching the video on marketing and how it affects our brains. 
• Choose one of the following products: Air Jordans, iPhone, or Coca-Cola.
• Make a short 1-minute video explaining why you think this product is popular, who the audience is, and what the product says about its users.

To continue, return to Module 5 Opportunity Card.