We will explore how to create a powerful mission statement for your social entrepreneurial project by aligning your passions and values with the goals of your project. This statement will inspire and guide you throughout your project.

• Watch the video at the top of this path to start.

• Before you start writing the mission statement, it is important to have all the facts laid out in front of you.

• On a piece of paper, write down:
  • name you have chosen for your project,
  • the purpose of your project,
  • the stakeholders that will benefit from your project
  • what you want to achieve with this project.
  • Check to make sure that the above purpose and objectives align with your values from Module  1.
• Choose at least 3 of the characteristics of a mission statement from below to use when you write your mission statement. .
  • Visionary: offers a vision of what you aspire to be.
  • Broad: a mission statement should not limit your area of service or expertise too narrowly, your audience changes and your mission statement should not have to change in the next 5-10 years.
  • Realistic: the broad vision needs to be tempered with realism so that it is both practical and workable, the best statements are direct and powerful.
  • Motivational: write the statement in a way that it inspires commitment among your stakeholders.
  • Short and Concise: the mission statement should be no longer than 25 words.
  • Easily Understood: use plain language that is convincing and easy to understand
• Use AI Assistance if you would like. Here it is a great tool to help with language and make sure that there is clarity in your statement.
  • Steps for using AI:
    • Be Clear and Specific: Clearly define the purpose of the mission statement and the key elements about your organization, target audience, values, and objectives.
    • Include Relevant Keywords: Use keywords that explain your organization’s mission, values, and aspirations.
    • Offer Context: Provide background information about your social entrepreneurial endeavor, including its purpose, target market, and any unique features.
    • Set Guidelines: Outline the characteristics you want the mission statement to embody, such as being visionary, broad, realistic, motivational, short, concise, and easily understood.
    • Provide Examples: Offer sample mission statements or phrases that reflect the tone and style you are aiming for.
    • Review and Revise: After receiving AI-generated content, review the suggestions and be prepared to refine the results.
• Post your mission statement to the path and give feedback to another student.
• To continue, return to Module 5 Opportunity Card.