Organizational culture is the character or personality of an organization, encompassing the behaviors, values, and attitudes of management and employees. Gain insight into how companies explicitly define and display their values. Understanding organizational culture is crucial as it influences employee motivation, satisfaction, and overall business success.

• What is organizational culture? Watch the video to get a sense of the importance of organizational culture.
  • Organizational culture – represents the character or personality of an organization – the way that workers behave, values and attitudes of management and employees.
• Watch Zappos explain their culture.  Answer the questions below.
  • What specific examples help you understand Zappos’ culture from this video?
  • What does the company explicitly say about their values? Where in the video did you see these values displayed?
  • And what did you feel when you were given the tour of their organization? Would you want to work there? Why or why not?
• Watch Google explain what it is like to work there. Answer the questions below.
  • What specific examples help you understand Google’s culture from this video?
  • What did you feel when you were introduced to working in their organization? Would you want to work there? Why or why not?
  • What are some factors that would determine an organization’s culture?

Activity:

• Choose ONE article to read and answer the related question.
  • Read this article about in person culture and the changes to how people work today. Answer the following question.
    • How has the shift to remote and hybrid work influenced employees’ expectations of organizational culture, and what specific changes do they now prioritize over pre-pandemic office perks?
  • Read this article about organizational structure and culture at Facebook. Answer the following question.
    • What are the potential advantages and challenges of adopting a flatter organizational structure compared to a traditional hierarchical one, particularly in terms of employee motivation and organizational efficiency?
  • Read this article about how internal rules and regulations shape culture.  Answer the following question.
    • How can excessive bureaucracy and ‘red tape’ impact employee productivity and morale, and what strategies can organizations implement to reduce these negative effects while maintaining necessary organizational processes?

• • Or this article about how culture and marketing connect. And answer this question.

• • • How can businesses create a genuine and values-driven culture that not only enhances employee satisfaction and retention but also drives long-term business success, especially in the face of challenges?
• Post your answers to the questions and reflect on how understanding culture in an organization or setting culture for your project connects to marketing your project on the path.

To continue, return to Module 5 Opportunity Card.