Promotional Strategy

Brainstorm your own unique promotional strategy, pick the best channels, and get inspired by excellent campaigns from big brands like Oreo and Target. You can share your creative ideas with a guide, get feedback, and be ready to launch an amazing marketing campaign for your project! Check out the video on marketing channels pros and cons or read through the presentation. Test what you’ve learned by playing the Blooket game! Now you will get to create your own promotional strategy! Start by setting a timer for 5 minutes. Use these sentence starters to brainstorm and write non-stop:

• • My project is about…
  • My audience(s) is/are …
  • I want my audience to know…
  • Other people I want to be involved include…
  • I want these people to be involved by…
  • I want these other people to know…

  Read through what you wrote. Pick at least two marketing channels that you think will be the most effective for your project Watch some of the best marketing campaigns from larger companies. Make a list of the different ways that they targeted their audience during the videos. Oreo Oreo Play with OREO 2016 Gold Effie Award Milk 2013 Silver Effie Winner - MilkPEP - "Latte Love" Target 2014 Gold Effie Winner - Target - "Back to College After-Hours Shopping Event" For each channel, write down specific tactics you want to use to reach your audience in the future using the template. Share your marketing strategy on the path and get feedback from your guide BEFORE beginning your marketing campaign. To continue, return to Module 5 Opportunity Card.