Value Proposition Spark

If you feel like you have a lot of competition in your community that has similar projects to yours, do this path to break down why you stand out and have a clear saying to make others understand too! 

What is a Value Proposition?

  • A value proposition explains what benefit your project provides, for whom, and how it’s different from other options. It helps your audience quickly understand why your project is awesome and why they should care about it.
  • Why is a Value Proposition Crucial?
    • Clarity: It clearly communicates your project’s benefits to your audience.
    • Differentiation: It shows what makes your project unique.
    • Persuasion: It convinces your audience to choose your project over others.
  • Examples of Strong Value Propositions:
    • Spotify: “Music for everyone. Play millions of songs and podcasts for free.” – It highlights the vast selection of music and podcasts available for free, appealing to a broad audience.
  • Apple iPhone: “The experience is the product.” – It emphasizes the seamless and high-quality user experience, setting the iPhone apart from other smartphones.
  • Dollar Shave Club: “A great shave for a few bucks a month.” – It focuses on affordability and convenience, making it attractive to budget-conscious consumers.

Write a Value Proposition for Your Project

  • Brainstorm the following: 
    • What benefits does your project provide?
    • Who is your target audience?
    • How is your project different from others?
  • Write your value proposition using this template to help you: “My project provides [benefit] for [target audience] by [how it’s different].”
  • Run your idea by at least two people, one being an adult, to see if they understand what you are trying to share with your audience. 
  • Edit as necessary and then once you are happy with it, post it on the path! 

To continue, return to Module 5 Opportunity Card.

This Collective

By MissAmy

Guanacaste, Costa Rica

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