Now that you’re a marketing expert, it’s time to create a cohesive promotional mix for your project. This involves brainstorming and planning how to effectively market your project.
Promotional Mix
It’s brainstorming time! Jot down your ideas, building off what you’ve already done in previous activities.
Think about which channels (social media, flyers, events, etc.) would be the most effective for your project.
Then refresh on how you plan to differentiate yourself/make your project stand out in the community. Think about the P’s of Marketing! Do you have a great price? Is it the place? The people? The product?
Lastly, Consider how different channels can work together to create one clear, strong message about what makes your project awesome.
Promotional Mix
Create a video that includes the following elements:
2-3 marketing channels of your choice you think will be most effective.
Decide what to highlight on each channel (they can be related, but each should have a unique focus).
Explain why you made these decisions and how everything will work together to share one overarching message.
Post your video on the path.
Production
If you’re ready, start marketing your project! Share your marketing materials with the community on the path as well.
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