I quickly saw the disadvantage of lost institutional knowledge between campaign cycles in US politics. The short-term nature of electoral systems clearly prevents staffers and campaigns from building knowledge and benefiting from prior experiences.
Immediately after the 2020 cycle ended, I worked to collect responses from 250+ Democratic recently graduated first-time campaign staffers. I wanted to provide an inside look at working in electoral spaces in hopes of preserving the progressive strength of the election cycle.
This research kicked off during the same time as I started supporting bringing The People’s Graphic Design Archive from prototype to launch product. The continued thread of documenting histories is essential to building a movement for change.
In the most 2026 way of saying it, you got to have those receipts.
With a background between nonprofits, progressive campaigns, and commercial advertising I have become an expert at working with clients to tap into their long-term value through brand awareness.
Basically, brand strategy is figuring out how to use available resources to make the most impact to a directed audience.
For the People’s Graphic Design Archive, I have been able to partner with educators and students on various initiatives, such as guiding college design history curricula that directly build professional skills.
Part of the mission of The People’s Graphic Design Archive is to facilitate the dissemination of design histories researched and written in part, with the help of our archive. To this end, we aim to focus on developing the writing section of our site. In order to attract the work of writers/researchers and offer equitable publishing space, we feel it’s important to pay them.
PGDA Writes! is a chance for people who use the archive to disseminate ideas around it. Participants can share research about an item or collection of items. They can investigate a current event that relates to a piece of graphic design history. They can interview a collector, historian, or practitioner. Or they can pitch a unique concept. The ultimate goal is to help the public see how the archive can be helpful, and inspiring, and to facilitate the dissemination of the research being done in connection with the archive.
About The Wonderment Co-op
