Creative & Brand Strategy

With a background between nonprofits, progressive campaigns, and commercial advertising I have become an expert at working with clients to tap into their long-term value through brand awareness.

Basically, brand strategy is figuring out how to use available resources to make the most impact to a directed audience.

For the People’s Graphic Design Archive, I have been able to partner with educators and students on various initiatives, such as guiding college design history curricula that directly build professional skills.