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Visionary: Project Wonder

Location: Planet Earth

Focus: Young Social Entrepreneurs

MARKETING AND MONEY: Create a Marketing Plan

Activity #1
Create a powerful mission statement for your social entrepreneurial project
Activity #2
Understand how marketing works and why it matters
Activity #3
Create a SMART goal to keep yourself on track and stay motivated
Activity #4
Define your audience to specify who you are trying to help and to focus your efforts
Activity #5
You've completed a personal Stakeholder Map--now let’s do one for your project
Activity #6
Create a Value Proposition to make your project stand out and help your community understand its unique benefits
Activity #7
Understand organizational culture as it influences employee motivation, satisfaction, and overall success
Activity #8
Brainstorm your own unique promotional strategy
Activity #9
Choose a project name to help people recognize and remember your project
Path

Mission Statement Creation

We will explore how to create a powerful mission statement for your social entrepreneurial project by aligning your passions and values with the goals of your project. This st...
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Marketing Introduction Spark

Before jumping into marketing, you need to understand how it works and why it matters so that your marketing can be influential in the right way.  Start by watching the ...
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Project SMART Goal

Before starting a new project, you need a goal to keep yourself on track, to stay motivated, and to have something specific to work towards.  Revisit SMART goals Reme...
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Define Your Audience

You can’t help everyone with one project, and if you try, you will most certainly fail. By specifying who you are trying to help, you will have more success in your project....
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Stakeholder Mapping for Your Project

Marketing is all about communication and there is no better tool to map out communication plans than a Stakeholder Map. You have done a personal stakeholder map, now let’s d...
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Value Proposition Spark

If you feel like you have a lot of competition in your community that has similar projects to yours, do this path to break down why you stand out and have a clear saying to ma...
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Organizational Culture

Organizational culture is the character or personality of an organization, encompassing the behaviors, values, and attitudes of management and employees. Gain insight into how...
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Promotional Strategy

Brainstorm your own unique promotional strategy, pick the best channels, and get inspired by excellent campaigns from big brands like Oreo and Target. You can share your creat...
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Naming Your Project

Choosing a name is a great way to help people recognize and remember your project. It is an essential piece of marketing that helps you discuss your project with all your stak...